A trend I’ve been watching is direct sales of carbon rims from China. It’s an idea with pros and cons. The main pro is price. When you buy direct you’re effectively a wholesale customer as they offer no better terms for dealers.
These rims were supplied by the rider. Weight is the focus with a Tune King 15 front hub, DT Swiss 240S rear and CX-Ray spokes. Total wheelset weight is 1470 grams (29er, 32h). Wow!